Brand guidelines · v0.1 · Sep 2026
tapkeshwar.in brand
The identity system for tapkeshwar.in — logo, colour, type and stationery, and how to use them together.
About the name. Tapkeshwar refers to a revered spiritual place, significant for devotees in Hindu mythology.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “t” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#6D1F2ERGB 109, 31, 46#4A1420RGB 74, 20, 32#D99A2BRGB 217, 154, 43#2A160FRGB 42, 22, 15#F8F2E6RGB 248, 242, 230Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxDiscover Divine SerenityH2 · 36pxDiscover Divine SerenityH3 · 24pxDiscover Divine SerenityBody · 17pxDiscover Divine SerenityCaption · 13pxDiscover Divine SerenityLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@tapkeshwar.in
www.tapkeshwar.in
Founding Team
tapkeshwar.in
hello@tapkeshwar.in · www.tapkeshwar.in
www.tapkeshwar.in
Explorations
Alternative wordmark directions considered for tapkeshwar.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.